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March 20, 2017
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Sitemap & Content Planning

March 20, 2017

This afternoon, we debriefed on audience priorities and peer website review and immediately followed that up with a sitemapping session. Using notecards, we had pre-written every existing page on the website one a separate (half) card. Why notecards? They are easy to manipulate in a group planning session – letting folks re-order, re-create, or scramble the informational hierarchy very quickly.

  • We added to the sitemap by identifying these other needs:
  • Pages that don’t exist...but should!
  • Pages that do exist...but have content needs!
  • Specific calls-to-action or points of emphasis (often on the homepage)
  • Header, footer, and potential utility navigation items

A particular focus was working in refugee stories into the fabric of the new site – as well as explaining the global scope and huge impact of Exodus’ work in a visual way, rather than just a list of numbers in text. During sitemap construction, it’s important to note that while all content has a page on the site – that doesn’t mean that elements can’t be woven into other pages.

Another a-ha moment was rethinking how the “Get Involved” section of the site might exist, considering the different ways our audiences want to plug into the organization. We landed on three subpages for distinct audiences and information: Advocate, Volunteer, Employ.

After wrapping up the final draft of the site-map, we then identified where all new content was needed, where some new content was needed, and where existing content would be sufficient. This gives us a good idea of how to structure the rest of the week in terms of whose expertise is needed to create user-driven content!