What do you typically think of when you hear the word 'brand'?
Perhaps you think of a logo, tagline, or color. While these things are all necessary components of a brand, they don't make the brand meaningful. Aligning yourself with a brand is the result of your experiences with it. These experiences should authentically portray an organization and it's people, narrate the impact of an organization, and solve problems for people to create meaningful change.
We've been collaborating with the Exodus team and its clients to build more meaningful brand experiences. Using their existing brand guidelines and content as inspiration, we've evolved brand elements to more authentically portray the people who make up the organization. We've been inspired by stories, cultures, and contexts to develop a brand system that better serves the people of Exodus—creating more accessible information and compelling narratives for Exodus's audiences, thus, giving employees more time to focus on their mission: protecting human rights.
That's right, folks.
Brands are powerful when they involve your people. Together, we can create meaningful change.